When it comes to maps—a technology that is 4,000 years old—two completely contradictory things are true: Nothing has changed. And everything has changed. What hasn’t changed is maps are a language.

Forbes contributors publish independent expert analyses and insights. Marianna Kantor is the chief marketing officer at Esri. Mapping is now the secret hack that has become a super-power for ...

Every day, millions of people use embedded maps to find nearby healthcare providers and book appointments. And while those maps might be a delight for website visitors, they can get healthcare ...