This is a one (1) unit course. The Technology Strategy course focuses on formulating business strategy in the context of a new technology, new intellectual property, new platforms and new or evolving ...

In this half course, students take the perspective of a Product Manager at a technology company tasked with improving and growing an existing product. Through case studies, exercises, assigned ...

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

AI tools are transforming who can build a company, how fast they can build it, and—most critically—where lasting advantage comes from. When anyone can stand up a polished product in a weekend, the old ...

In 2026, artificial intelligence skills sit on the short list for promotions in analytics, product, and operations. Teams want people who can frame the right problem, choose workable models, and ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an interview with Vikas Mittal, J. Hugh Liedtke ...