Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

While much prosocial behavior has traditionally taken place in non-market contexts, such as families, clans, and social associations, it is in increasingly brought into the market context. For example ...

Why do some people do more for the community than others? A new study from the University of Zurich, available on the PsyArXiv preprint server, now shows that personality traits such as extraversion ...

Prosocial behaviors are the voluntary actions we take to help others with no expected benefit for ourselves. Actions can be seemingly insignificant such as correcting a buddy’s uniform infraction or ...

Music is a multifaceted sensory modality, by which many factors are combined to create an experience. Music has long been understood and utilized to induce communal bonding and emotional states. But ...

Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...

Vol. 58, No. 1, Special Issue on Behavioral Economics and Finance (Part 1 of 2) (January 2012), pp. 179-187 (9 pages) Building on previous research in economics and psychology, we propose that the ...

If "Batman" appears on the scene, we immediately become more altruistic: in fact, research conducted by psychologists from the Università Cattolica del Sacro Cuore, Milan, shows that the sudden ...

A new study published on the preprint medRxiv* server aims to determine whether individuals with antisocial behaviors (ASB) are more susceptible to the coronavirus disease 2019 (COVID-19). Study: ...

Gneezy, Ayelet, Alex Imas, Amber Brown, Leif D. Nelson, and Michael I. Norton. "Paying to Be Nice: Consistency and Costly Prosocial Behavior." Management Science 58 ...