Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Email retargeting is an important part of your email marketing strategy, essential to ensuring users stay engaged and aware of your brand. Retargeting is the act of sending an email to a segmented ...

Before everything kicks off you’ll need to insert the retargeting tag on your site. Hover over the “Manage” menu tab and click on “Retargeting Pixel”. You ...

You’ve put in the hours and the spend to drive traffic to your online store. But what happens when customers visit and leave without taking an action? An interaction with a website visitor that ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

Facebook is constantly changing it’s website to stay fresh and new, as well as keeping up to speed with the ever changing world of online marketing. This happens so often it can be hard to stay up to ...

It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in ...