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Salesforce’s ChatGPT integration is really about stopping customers from leaking their own data

Execs say DIY OpenAI connections risked pushing CRM data past the ‘trust boundary’ Salesforce users running Agentforce with ...

AI bubble bursting? Salesforce execs admit trust issues after laying off 4,000 techies, now scaling back use of AI models

Salesforce is reducing its reliance on generative AI. The company faced reliability problems with large language models. Executives admit confidence in AI has dropped. Salesforce is now prioritizing ...
SiliconANGLE

Salesforce simplifies access to external data sources for AI model training

Eyeing the need for organizations to train their own artificial intelligence models, Salesforce Inc. today is announcing a new feature of its Data Cloud data lake that collects information from a ...
CIO

Salesforce is tightening control of its data ecosystem and CIOs may have to pay the price

Increased fees for Salesforce’s Connector program are beginning to affect software vendors, potentially raising integration ...

Salesforce pulls back from large language models after reliability concerns

Salesforce is rethinking its heavy reliance on large language models. Executives say trust in generative AI has declined after real-world reliability issues, pushing the company toward more ...
The Information

Salesforce Raises Prices on Apps That Tap Its Data

For years, thousands of companies have used Fivetran, a software tool for copying data between various applications and databases, including Salesforce apps. But earlier this year, Salesforce told ...

Integrating Data Cloud with Agentforce for Predictive and Proactive Customer Engagement Using Real-Time CRM Intelligence

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...
CIO

Salesforce’s Agentforce 360 gets an enterprise data backbone with Informatica’s metadata and lineage engine

Salesforce’s integration of Informatica into Data 360 aims to give AI agents the shared metadata, lineage, and real-time understanding they’ve been missing.
SiliconANGLE

Salesforce Agentforce and Data Cloud: A path to the software-only hyperscaler

Salesforce Inc. co-founder and Chief Executive Marc Benioff is articulating a bold vision for the next era of enterprise software. In an exclusive interview with theCUBE on April 25, Benioff outlined ...
No Jitter

Salesforce says context is king

By integrating Informatica’s data capabilities, Salesforce’s Data 360 provides a broader, contextual foundation for AI agents ...
TechCrunch

Salesforce Einstein Studio lets you bring your own model, starting with Amazon SageMaker

Salesforce introduced its AI layer, dubbed Einstein, in 2016. More recently, at the Salesforce World Tour event in NYC in May, all the company talked about was generative AI and Data Cloud, its ...
InfoWorld

Salesforce Einstein Studio to help enterprises train generative AI models

Einstein Studio can also help enterprises connect their data from Salesforce Data Cloud to third-party AI offerings including Amazon SageMaker and Google’s Vertex AI for model training. Salesforce on ...