It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

Paul Argus is the CMO at smrtr. In this piece, he explains why ‘STP marketing’ is still so popular and how marketers can connect with profitable segments using data. In the world of modern marketing, ...

If you are not declaring something for dead as a marketing consultant, you are doing things wrong in marketing land. The concerned reader should stop worrying – STP (segmentation, targeting, ...

Target marketing is essential to getting the most from your marketing dollars by reaching out specifically to those who are most likely to buy your products or services; they are your target market or ...

Powerful brands in the future will be those that use AI to amplify human meaning rather than automate it away. Contributed by Robert van der Zwart, an EO Netherlands member, who is a coach, keynote ...

KUWAIT CITY, Nov 29: Once again, Kuwait International Bank affirms its leading position in the Islamic banking industry by winning the Elite JPMorgan Chase Quality Award for the year 2015 in ...