Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Discover how business segment reporting divides financial data, its importance for shareholders, management, and investors, plus practical examples.

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Segmentation analysis is an important key when creating your business plan or launching your next product. It helps you to establish your target buyers. In order to create an optimal plan, you need to ...

Small business owners use databases to keep track of information about their customers. The information they store in their databases help them make marketing decisions and strategically target ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...