Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

*Mobile devices have become essential tools since their emergence in the 1990s and evolution into smartphones after 2007. However, with rapid technological advancements, leading figures like Elon Musk ...

Apple CEO Tim Cook has been appointed chairman of the advisory board for Tsinghua University's economics school in Beijing, the school announced. According to the university, Cook was elected to a ...

Apple CEO Tim Cook sparked a wave of criticism on Wednesday evening when he gifted President Donald Trump a 24-karat gold plaque in the Oval Office. Cook announced that Apple would invest an ...

Apple CEO Tim Cook visited the White House on Wednesday to announce that his company will be investing an additional $100 billion in the U.S. over the next four years, raising its total commitment to ...

Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Apple’s design team will now report directly to CEO Tim Cook following the upcoming retirement of COO Jeff Williams, marking a rare structural shift at the company. While it’s unclear how hands-on ...

Apple's Tim Cook attended President Trump's gathering of business CEOs via satellite, and committed the company to working with the administration. After apologizing that he couldn't be present in ...

While political satire has always been a part of South Park across almost three decades, things have reached a whole new level during the new season, with plenty of jokes involving the Trump ...

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad Pitt, as Apple's "F1" promotion tour continues to ramp up. Despite spending ...