Tim Cook, Nike
Digest more
Apple CEO Tim Cook is doubling down on his Nike stock ownership, with his purchase of close to $3 million in shares seen as an endorsement of the sports brand's turnaround strategy.
Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the replacement of Tim Cook, the CEO who directly succeeded Steve ...
Jeff Williams, often considered Tim Cook’s successor, is leaving Apple. Sabih Khan, a 30-year veteran of the company, is Apple’s next chief operating officer. Does Khan taking Cook’s old job make him CEO-designate? Jeff Williams retiring certainly ...
Apple CEO Tim Cook has once more taken to X/Twitter to announce when the next new device is coming, and while he avoids saying its full name, it's the MacBook Air. Just as he did with his announcement that the iPhone 16e was to be the next member of the ...
Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues to be a visionary for products and services.