Tim Cook must be super jealous of Sam Altman's new ChatGPT-4o voice assistant. Siri is far behind — but Apple still has one big advantage.

Apple's "Personal Voice" feature will be released later this year, and is part of its new accessibility tools designed to help people who can't speak.

Apple’s Vision Pro launched last year as a cutting-edge technological feat, yet it’s been plagued by issues like its high price and being too heavy for some. But the Vision Pro has one very big ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Research firm LightShed partners says Apple should consider replacing Tim Cook as CEO, but the change is unlikely to occur any time soon. In a note to clients seen by Bloomberg, analysts Walter Piecyk ...

Two decades ago, Tim Cook was formally named as Apple's Chief Operating Officer, setting him on the road to be the chief of what is likely the most impactful company of the 21st century. Chief ...