If you're just tuning into this series, Part 1 explored the difference between broadcast and triggered email, explained the role of trigger-based email, and defined some fundamental characteristics ...

Email marketers have set two main priorities for the next 12 months: automation and personalization, according to The State Of Email In Lifecycle Marketing, a study by Litmus. Of companies polled, 35% ...

Triggered email, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s. Marketers should not only be using ...