You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type ...

Artificial intelligence audience testing startup Artificial Societies Ltd. today launched its flagship “societal simulator” tool in order to speed up market research. The Artificial Collective ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...

You'd never hide your content from your target audience, right? But I'll let you in on a secret: If you're not publishing content in the publications your target audience is already reading, you might ...