Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

“Businesses that do not optimize their sites' usability will push potential customers to competitors,” explained Todd Johnson, managing director of Avatar New York. “Visitors must be able to navigate ...

Opinions expressed by Entrepreneur contributors are their own. Usability is a crucial part of running a successful website. Broken links, bad contrast, text blocks, over-complicated designs, technical ...

In conducting usability testing and optimization on large and small size e-commerce sites since 1996, I’ve found that there are 10 common usability issues found in order flows. The good news is, by ...

Your business has a purpose – whether it’s selling pizzas, beard wax, or copywriting services. The function of your website is to guide and persuade your potential buyers and users toward that purpose ...

In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and ...

Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become ...