The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a third of ...
A bride and groom-to-be are feuding over their closest friends. The bride-to-be shared in a submission to a “Dear Prudence” ...
The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...