Selective advertising focuses on creating a demand for a specific brand of product or service. For example, soda manufacturers often promote each brand they make with a dedicated marketing campaign.

Over billions of years of evolution, nature has developed an intricate machinery to covalently attach diverse functional groups to proteins after their synthesis by the ribosome — a process called ...

You may think your spouse’s "selective hearing" is a choice — but science argues otherwise. The phenomenon of selective hearing is more than choosing when or when not to listen, according to a recent ...

Selective marketing, also known as selective advertising, refers to marketing initiatives created to generate interest in a specific brand while abandoning concentration on product category or class.

For years, the industry has been working on an advanced technology called area-selective deposition for chip production at 5nm and beyond. Area-selective deposition, an advanced self-aligned ...

Shares of property and casualty insurer Selective Insurance Group (NASDAQ:SIGI) fell 19% in the afternoon session after the company reported second-quarter financial results that missed Wall Street's ...

Despite the fear and anxiety that many parents of disabled children initially have, published research shows that—with the proper support—they routinely end up satisfied with their lives and ...

Selective's new car replacement program may make it a good choice if you care about driving a brand new vehicle. But most drivers can find cheaper coverage and better customer service elsewhere. Find ...

Selective Insurance announced last week it will transition its headquarters to Short Hills beginning in 2026. The insurance company will make the move from Branchville in Sussex County following a new ...