The Real Life MBA is a series that we have launched in an endeavour to enable students to get a real life exposure about the technicalities and practicalities of running a full-fledged business. We ...

There can be several strategies to convert a customer into a brand advocate, but the first among equals would be to deliver a pleasurable experience to them. A customer who has had a pleasurable ...

After giving many interviews this year and after being thoroughly prepared for the GD-PI-WAT process at SIBM Bengaluru, I thought nothing could go wrong now on. It all started at 8 AM in the morning, ...

I had prepared this answer very well for the interviews and was asked in all IIM interviews. So, this definitely is a game-changer. From the factors leading to the decision to how it will help me ...

A year of preparation, followed by a series of competitive exams and two months of GD-PI round has finally led you to your dream MBA college. This was one hell of a journey. This is an earned break ...

Prepare for an MBA interview in 2025 with comprehensive marketing questions and answers. Learn concepts like 4Ps, branding, target market, and strategies to ace your PI confidently.

“SPJIMR gives preference to students with work experience” ...

Excel tips and tricks - how to automatically download index data from NSE (Part One) ...

Anushree Naik, a CA, shares her journey of cracking CAT in her first attempt and making it to IIM Ahmedabad. Read her preparation strategy and journey here.

Vandana, who made it to XLRI after scoring 94%ile, shares her preparation journey and the interview experience. Read on to know how she converted XLRI.

Four years back, I was watching a TED Talk with my friend as part of my classwork. That was the day when we wanted to know how one day we, too, can attend the TED conference. Well, we were surprised ...

Amongst top Consumer Goods companies, which are the ones that MBA grads from top business schools end up at? What percentage of IIM ABC alumni work with FMCG behemoths? In the Alumni Report series, we ...