“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...
The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...
On 11 March 2020, the World Health Organization (WHO) declared covid to be a global pandemic. As the world came to a standstill, all eyes turned towards the trajectory of the virus. For many, the ...
If you think your computers and protected health information are being properly destroyed because you've hired a specialized company to do the job, well, think again. See Also: Going Beyond the ...
Digital analytics company comScore has been using Hadoop to process its big data since 2009. With six years of experience using the technology in production, comScore CTO Mike Brown shares some of the ...
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