Glow Up! was developed in collaboration with e.l.f.'s longtime partner eGen and Exclusible, marking e.l.f.'s first ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

Roblox is a game creation system, meaning that all games on the platform were developed by its users. Not only is Roblox a place where you can go to choose from a selection of millions of games — most ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Roblox players have millions of options for customizing their avatars, but before August 26, the platform had just one Roblox cosmetic hearing aid available in the sandbox game platform's Avatar Shop.