Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here.

Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, ...

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media. Amazon looks to ...

ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

Privacy crossed a line in 2025. In 2026, that line will be much harder to hide behindm writes Ketch Co-Founder Max Anderson.

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...