If your social strategy is going to survive the scrutiny of 2026, it needs to grow up in three key areas: integration, intent, and impact. The biggest challenge for marketers this year is maintaining ...

The work comes from Helsinki Partners and addresses the actor directly after her Vogue interview.

Church & Dwight’s Marissa Godlewski, who is vice-president of The Drum Awards for Commerce Media jury, explains why commerce media is maturing fast – and why accountability, incrementality and ...

This is your chance to shape the ultimate Super Bowl advertising hall of fame. Vote for the ad that best represents creativity, cultural impact and pure Super Bowl magic – and help decide which ...

‘Oreo Cows’ stars real Belted Galloway cows whose black-and-white markings mirror the cookie’s design. The humorous hero film ...

The reaction was instant. ‘Whassup’ was quoted by DJs and TV talk show hosts. It was sent up on Saturday Night Live. It was ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help ...

A reactive On The Beach ad riffing off the Beckham saga. Blue Monday was a really good day to be a Very Online Person. For a day that encourages us to step outside, prioritize sel ...

For decades, marketing has treated shopping as a moment. A deliberate act. Something consumers go and do. But research from Amazon Ads suggests those boundaries no longer hold. Shopping has become ...

Now here we are today, and ads on ChatGPT are weeks away. While I can’t say I’m surprised, I’m pleased to see how much thought they’ve put into the rollout. This isn’t some haphazard test.

The result is clear: brands are spending more to achieve the same, or fewer, outcomes. Without sharper targeting, better integration, and stronger measurement, ROI continues to erode. In 2026, brands ...

By now, you may be wondering if retail media’s hype man is actually a critic. And the answer is both yes and no. How retail ...