As beer brands fight for attention in a softer U.S. market, Dos Equis is turning fan comments into commercial copy for The Most Interesting Man in the World. This voice experience is generated by AI.

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings.

Through the Kilts Center’s relationship with Nielsen, the center provides academic researchers at the University of Chicago Booth School of Business and around the world access to Nielsen’s US Ad ...

Voluntary life insurance and accidental death and dismemberment (AD&D) policies are offered to employees as part of a company's benefits plan, and you can typically purchase coverage for yourself, ...

The Bangalore ITAT granted relief to Excel Wirecut Inc. by allowing deduction for bad debts written off in the books and deleting an arbitrary disallowance of expenses. The Tribunal first condoned a ...

Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to ...

Frequently asked questions and resources about marketing and advertising with MLive.

How and why agencies are introducing new trainings on basic communications skills. Brand Marketer of the Month—Air Transat’s new VP turned World Cup sticker shock into a breakthrough brand campaign ...