Mammals use the same underlying system—preserved through evolution—to process smells

Picture a mouse taking rapid, staccato sniffs of a crumb it's found while foraging for food. Now compare that with a human leaning in for a single, deep inhale to gauge whether a cantaloupe is ripe.

If Your Business Can’t Pass This 3-Question Test, Your Customers Probably Feel Scammed

Are you creating value people knowingly want to pay for, or are you just good at collecting money people didn't intend to ...
eLife

Neural activity profiles reveal overlapping, intermingled subpopulations spanning area borders in mouse sensorimotor cortex

Single neurons in mouse sensorimotor cortex are organized by their activity features into distinct subpopulations with area-spanning footprints whose boundaries align closely with anatomical and ...

ASUS and Republic of Gamers Win 43 Red Dot Product Design Awards 2026

ASUS and ROG secured 43 Red Dot Product Design Awards, ROG Falcata and ROG Zephyrus Duo received the prestigious Red Dot: Best of the Best distinctionRecognition spans five categories, showcasing a ...