Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

KMB is managing higher input-cost risks through productivity gains, pricing discipline and supply chain investments to support long-term margins.

The Monthly Dividend Company®, today announced a strategic joint venture with Cloud Capital and its affiliates ("Cloud Capital") and a global institutional investor (the "Global Investor"). The joint ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

As global supply chains face growing scrutiny over transparency, sustainability and ethical sourcing, provenance and ...

TL;DR Agentic lead generation structures replace legacy scraping workflows with automated intent-tracking and continuous ...

The Metropolitan Manila Development Authority (MMDA), together with national agencies, the World Bank Group, and local government units, has completed the ...

Equiti Group has released its FIFA World Cup marketing ad, which steps away from the storyboard of a traditional football ...