Learn how to achieve a natural, skin-like contour using Anastasia Beverly Hills Cream Contour Kit! Perfect for a fresh spring ...

Each tutorial and makeover tells a story, from the subtle shifts that spark confidence to the bold changes that can redefine ...

Ulta Beauty World tickets go live in January 2026. How do I buy them for Orlando, Florida, makeup convention? What can I bring? Will there be freebies?

Because it’s not trendy to be plus size anymore? Because I’m 35? I don’t know, but it’s been hard not to have this huge ...

Our founder, Elise Bauer, grew up one of six kids in a family that had freshly-cooked food on the table every night. These ...

On an early September morning in New York City, Hailey Bieber’s beauty brand, Rhode, was a few hours away from launching at ...

As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

Ariel Lett, who has a rare medical condition that limits mobility, went viral for her makeup videos in which her husband ...

A beauty editor and a makeup artist break down the makeup trends that will dominate 2026, including blurred lips, bold eyes, ...

It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the ...

There's just not enough time to cover them all, and 2025 was packed with gems you probably haven't heard of. For those ...