Identity is the New Currency: In a world of autonomous AI agents, “data without identity is worthless.” Media companies must ...

If your social strategy is going to survive the scrutiny of 2026, it needs to grow up in three key areas: integration, intent, and impact. The biggest challenge for marketers this year is maintaining ...

Beyond the obvious geopolitical headlines, Davos sent a clear message to CMOs: AI has moved from belief to execution, and marketing risks being left behind if it still treats technology as narrative ...

The work comes from Helsinki Partners and addresses the actor directly after her Vogue interview.

Church & Dwight’s Marissa Godlewski, who is vice-president of The Drum Awards for Commerce Media jury, explains why commerce media is maturing fast – and why accountability, incrementality and ...

This is your chance to shape the ultimate Super Bowl advertising hall of fame. Vote for the ad that best represents creativity, cultural impact and pure Super Bowl magic – and help decide which ...

‘Oreo Cows’ stars real Belted Galloway cows whose black-and-white markings mirror the cookie’s design. The humorous hero film ...

The reaction was instant. ‘Whassup’ was quoted by DJs and TV talk show hosts. It was sent up on Saturday Night Live. It was ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help ...

For decades, marketing has treated shopping as a moment. A deliberate act. Something consumers go and do. But research from Amazon Ads suggests those boundaries no longer hold. Shopping has become ...