Your browser is a surprisingly good snitch.

Google will soon start tracking users' IP addresses for advertising measurement purposes, also in the UK and EEA. Here's what ...

The less data companies collect about you, the less they can share, sell, or lose in a breach. Start protecting your privacy with these simple steps.

Our privacy experts show you the exact steps to clear Safari, Chrome, and Firefox cookies on your iPhone. We also share privacy settings to reduce tracking. Most websites you visit store little data ...

Pranay Parab is an independent tech journalist based in Mumbai, India. He covers tech for Lifehacker, and specializes in tutorials and in-depth features. I don't mind using AI services once in a while ...

Regulating digital platforms is difficult when platforms control the data needed to assess design changes. This study demonstrates an alternative: an open, market-wide field experiment that allows ...

OpenAI is ready to target free users of its services with advertisements around the web, based on what it knows about them. On Thursday, OpenAI sent an email to users laying out major changes to the ...

An independent audit has revealed that Google, Microsoft, and Meta continue to track users' browsing habits for ad-targeting purposes even after they opt out. The audit, conducted by the team behind ...

YouTube users can now entirely remove Shorts from their feeds, if they’d prefer to do so. A new option can effectively hide the vertical content altogether. Although Shorts have been part of YouTube ...

So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations. Despite the ...

Bottom line: Those annoying cookie-consent banners that have flooded the internet over the past several years are supposed to give users the option to block most tracking cookies from advertisers.

Big tech loves your data. It loves your data so much that it wants to access it even when it tells you it won’t. This, at least, seems to be a conclusion of a new ...