Though adolescents might not be easy to thrill, they long for great IRL adventures like the rest of us. And the city has plenty in store for them, from karaoke rooms to sim racing.

Where are the “Sephora tweens” now? More than two years after that term catapulted through the cultural lexicon as Gen Alpha’s first tweens entered the beauty industry — often in droves, with a ...

The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...

In every decade, America rediscovers that girlhood is in crisis. In the 1990s, it was the heroin chic and waifish models who graced not only the pages of Vogue, but YM and Seventeen, setting a ...

For the first time in history, social media companies have been found guilty of harming the mental health of a young person. Last week, jurors in Los Angeles concluded that both Meta and Google ...

Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

People often take walking for granted. We just move, one step after another, without ever thinking about what it takes to make that happen. Yet every single step is an extraordinary act of ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Not too long ago, networks like Disney Channel and Nickelodeon ruled ...