Just after Apple logged the biggest annual profit in its history, some Mac and iPad buyers are seeing higher prices — a shift that has drawn a sharp rebuke from Sen. Bernie Sanders. Sanders called out ...

Apple's price hikes could undercut its efforts to offer more affordable products. Apple is starting to feel the squeeze from ...

Learn more about the history of Apple and the legacy of Steve Jobs in these biographies, which are discounted by up to 65% ...

Apple's Tim Cook said price increases are coming to offset soaring memory costs, sparking a fresh rally in share of Mircon, Sandisk, and others.

Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his ...

At a 40 P/E and $4.51 trillion market cap, AAPL needs Tim Cook's final WWDC keynote to prove Apple is ready for the AI era. Prediction markets give 96% odds to a Siri AI overhaul, with Dan Ives ...

WWDC 2026 was supposed to be the keynote where Apple answered the AI question. Tim Cook’s last Worldwide Developers Conference as chief executive took place after two years of delayed Siri features ...

Get free access to the most comprehensive World Cup coverage in The Athletic app. Four years before he’ll captain the United States at a home World Cup, Tim Ream “made peace” with the likelihood that ...

Every year on Memorial Day, Tim Cook publishes a tribute message to fallen U.S. soldiers. Earlier today, he shared this year’s post, saying the fallen soldiers’ sacrifice is “the foundation of the ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

Apple reported a record quarter on Thursday. Yet outgoing CEO Tim Cook warned of some gathering storm clouds in the form of memory chip supply issues that could impact business in the near future.

Apple CEO Tim Cook says he is stepping down after 15 years as chief executive because three key factors aligned: Apple’s current performance, its product roadmap and the readiness of his successor, ...