“Can we go to Ulta or Sephora?” asks my 11-year-old daughter, Aria, anytime we’re running errands near either store, which is often, since both have outposts across the street from each other not far ...

The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

For the first time in history, social media companies have been found guilty of harming the mental health of a young person. Last week, jurors in Los Angeles concluded that both Meta and Google ...

As your child approaches their teenage years, they’ll want more independence, their emotions will run higher and you might see more disagreements in your household. This is normal. Adolescence – which ...

Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The Sincerely Yours Fresh Starter 3‑Piece Skincare Set is a ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

The animation industry has always been labor-intensive, blending artistry, innovation, and technology to bring stories to life. Now, a new technological shift, generative AI (genAI), is sparking ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...