lauren | social media strategist 🦒 on Instagram: "Trial Reel Best Practices: Let’s break down how instagram actually works first. The main thing IG is looking for in Trial Reels is: Do people who don’t know you care? If strangers watch → distribution expands If strangers scroll → the reel stops In TR, the platform is choosing viewer satisfaction over popularity. So here’s what it measures now: • how long people stay (hold rate) • if they finish the video (completion) • if they watch again (repl
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lauren | social media strategist 🦒 on Instagram: "Trial Reel Best Practices: Let’s break down how instagram actually works first. The main thing IG is looking for in Trial Reels is: Do people who don’t know you care? If strangers watch → distribution expands If strangers scroll → the reel stops In TR, the platform is choosing viewer satisfaction over popularity. So here’s what it measures now: • how long people stay (hold rate) • if they finish the video (completion) • if they watch again (repl
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